Adam Palfrey – Head of Sales Asia F.C Internazionale Milano

By admin, in Interviews on .

“Choose a job you love, and you will never have to work a day in your life,” Confucius once said. If this true, F.C Internazionale Milano Head of Sales Asia Adam Palfrey never worked a day in his 20-year of career in sport industry.

The man from Wales, United Kingdom, start his career as a professional athlete. For about six year, Adam represented his country as a rugby player and was succesfully contracted to a series of Rugby Union Clubs. Done with being a sportsman, Adam who had degree from Brunel University, London and Land Economy from Cambridge University then become a sports agent. “From there, I started developing business but still related to sports industry,” says Adam.

Changing career from being a professional athlete to sales in sports industry never been a problem for Adam. “The skills you need in sports is the same as other industry. You can learn social skills through team sports. In a team, it’s all about communication, it’s also like that in sales. So it’s pretty much the same,” he says.

After Singapore, Adam then moved to Australia to manage the sales and development Superfox Merchandise and Brisbane Roar Football Club. Long story short, July 2015 he was appointed as the Head of Sales Asia of one of the biggest football club in the world, F.C Internazionale Milano and based in Jakarta.

His duty here in Jakarta is to look up market in South East Asia, China, and Japan. “Indonesia is the key market for us, as the majority owner of Inter Milan is Indonesian (Mr Erick Thohir). So we here looking for commercial partnerships, looking sponsorships, creating activities, and so on,” he says. Almost a year in Jakarta, Adam feel that Indonesia has a really good potential, in term of football as an entertainment. “Indonesian are passionate, we have a really good fan base here. I’m really excited to be here,” says Adam.

He sees that Asia market, especially Indonesia create such a big potential, especially because we’re highly populated country. Eventhough Indonesian national football environtment is not always in a good condition, it doesn’t stop people here to keep passionate about the sports. “There’s a lot of passion for football here. Lots of exciting opportunity; we have football academics, clinics. There are some challenges but everybody that speak to us here is very enthusiastic in what we are doing, most of them are open to discussion, to partnerships, which is really pleasant,” says Adam.

All in all, Adam looking forward for his time in Jakarta. “Jakarta is an interesting city, lots of challenge. We’d be here for long term, as this is the key market of our business,” he concludes.


10 Things he likes about Jakarta:


  1. The people

People of Jakarta are genuinely friendly and polite, they always wanted to help.

  1. Great food

Jakarta has wide options for dining and also good bars to hang out.

  1. Climate

Compare to the cold UK, its really nice weather here though sometime it can get really hot.

  1. Culture

Indonesia has beautiful culture which also can be seen in Jakarta.

  1. Open for business

Jakarta has wide opportunity for business, lots of potential and people are very open minded about that.

  1. Bali

If I need to escape from the busyness from the city, Bali is just less than two hours flight away.

  1. Hub of SEA

Jakarta has international airport connecting to many destinations, its convenient to travel everywhere from here.

  1. Easy living

It’s quite easy living in Jakarta, good value for money.

  1. Good quality

You can get everything in Jakarta with good quality and also quite affordable.

  1. Traffic

I find the traffic is still quite bearable, you just need to manage expectation before you get on the road.

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